Press Release: LongJump Wins 2009 XChange Tech Innovators Xcellence Award

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VARs and Solution Providers Select Cloud Applications Platform Company as “Most Innovative Technology”

Las Vegas, NV, NOVEMBER 20, 2009 – LongJump, an early cloud vendor with a Platform-as-a Service (PaaS) offering, announced it was selected as the winner of the 2009 XChange XCellence award in the category of “Most Innovative Technology” during Everything Channel’s XChange Tech Innovators Conference. LongJump’s platform can run as a hosted service and includes white labeling capabilities, or can be installed on-premise in a private cloud to provide maximum flexibility for organizations to build, run and manage their applications and data where they see fit. LongJump’s award was the result of a vote by the most influential VARs and Managed Service Providers (MSPs) who were attending the event.

“We are delighted and honored to be named winner in the ‘most innovative technology’ category at Everything Channel’s XChange Tech Innovators Conference,” expressed Pankaj Malviya, founder and CEO of LongJump. “The award reflects the appeal LongJump’s Cloud Application Platform has with VARs, MSPs, ISVs and solution providers, because they can quickly and successfully build their own SaaS offering to sell to their own customers and begin earning a new revenue stream in the cloud economy.”

The LongJump Cloud Application Platform appeals to 2 market segments that are seeking more control and faster time to market benefits.

• MSPs, ISVs and VARs who want to take full advantage of opportunities in the SaaS market, but realize that developing a comprehensive, multi-tenant platform can be cost prohibitive and therefore limits how quickly they can get to market and generate revenues.

• Enterprises that are backlogged with custom application development because they are looking to ensure robust capabilities without compromising on standard development tools and processes, scalability and security.

Earlier this year, LongJump was the only PaaS provider named by Gartner as a “Cool Vendor” in Cloud Computing System and Application Infrastructure in its April 2009 report on cloud computing. This most recent accolade underscores the emerging value of LongJump’s PaaS as a successful vehicle for those in the channel to tap into the cloud and start making more money quickly with new lines of business.

“The XChange XCellence Awards winners are selected by top solution providers at each event and honor the vendors with the most exceptional products, programs and technologies,” said Nancy Hammervik, senior vice president, events, Everything Channel. “Congratulations to all of the winning companies. They have demonstrated that they deliver high-quality solutions and have many satisfied business partners.”

The XChange Tech Innovators Conference brings together the most influential, pre-qualified, decision-making solution providers from around North America and today’s leading and emerging technology vendors.

About LongJump

Based in Sunnyvale, California, LongJump is a service of Relationals Inc., a privately-held, proven provider of on-demand CRM and SFA business applications to more than 400 enterprise companies. LongJump’s Platform-as-a-Service (PaaS) and catalog of highly customizable, business applications help companies reduce the time and cost of developing and delivering data-driven applications. Its business building blocks let developers and corporate IT teams gain significant time-to-value, since they can bypass the need to repeatedly recreate common business processes and functions. LongJump is the first platform-as-a-service provider to bring robust customization, integration, and powerful functionality to businesses of all sizes, enabling them to quickly design, implement and do further customization in an easy, affordable way.

About Everything Channel

Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

PRESS CONTACT:
Carmen Hughes
Ignite PR
650.592.1768
Carmen@ignitepr.com

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